Couple Brings Crumbl To Montvale: How Caloric Cookie Company Became So Popular

Crumbl is coming to The Shoppes at DePiero Farm, with a grand opening scheduled for Friday, Nov. 8.

Owners Leslie and Magarin moved to New York City 11 years ago from the Wild West to chase the dream. 

"The couple had no idea that dream would bring them over to New Jersey to open up their own Crumbl shops," Crumbl said in a news release. "They are thrilled to bring the Crumbl experience to Montvale — not just the endless menu of tasty treats, but the bright and energetic atmosphere as well."

The company has become increasingly popular over the years due to its innovative cookies, which are both insanely caloric and unique. 

Crumbl rotates its flavors nationally each week, packaging them all in a bright-colored box, which is the same across the country. Some TikTokers and YouTubers rack up hundreds of thousands of views sampling each week's selection.

From Nov. 4 to Nov. 9, Crumbl is offering milk chocolate chip (730 calories per cookie), butter cake (980 calories), peanut butter blossom (750 calories), strawberry cupcake (810 calories), NY cheesecake (880 calories), the original pink sugar (760 calories), and more.

Crumbl Montvale will be located at 100 Market St., near Wegmans, and is open from 8 a.m. to 11 p.m. on opening day.

Crumbl's only other Bergen County location is in Paramus.

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